General
This section gives you the ability to change the page title and favicon.
The title shows up in the browser's title bar for each page or tab open. You can customize the text used to show in the title by specifying a Brand name that is combined with the page title. The page title is different for each page and will always show. You can choose to show the brand name before or after the title and what separator string to use between those two as well.
The favicon is the icon that shows up in the browser for your site. You can use ICO or PNG files for icons. Keep in mind that ICO files are the standard but most modern browsers support PNG. Refer to this chart for PNG support - http://caniuse.com/#feat=link-icon-png.